I met a dude named Walter Asnar at a bar in Boston. He was doing some soul-searching at the bottom of a glass of scotch. Good Scotch. Top shelf. He thinks he works for the devil. His job is to help big pharma make even more money. Here's a little part of his companies website...
Key pharma imperatives
Today’s global brands face a challenging world: fierce competition, increased erosion from generic medicines and reduced flexibility on pricing. At the same time, they must contribute higher growth to close gaps in portfolios due to patent expiries and limited pipelines. Consider the imperative to:
- Make brands more productive
- Expand to pharmerging markets
- Ensure brand/commercial operations are future-fit for evolving markets